Perion Unveils Anyplace TV, Expanding Video & CTV Advertising Solutions Through Programmatic DOOH
Perion Network Ltd - Ordinary Shares (PERI)
Last perion network ltd - ordinary shares earnings: 2/12 02:30 am
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Source: Business Wire
New solution unifies DOOH and video advertising environments, helping brands expand reach and diversify screen inventory NEW YORK & TEL AVIV, Israel--(BUSINESS WIRE)--Perion Network Ltd. (NASDAQ & TASE: PERI), a technology leader in connecting advertisers to consumers across all major digital channels, today announced the launch of Perion’s Anyplace TV, a new solution that provides advertisers with enhanced capabilities to extend the reach of their CTV and other video campaigns onto unique screens out of the home. Available globally, Perion’s Anyplace TV enables advertisers to extend their one-to-one video reach beyond traditional video channels to unique one-to-many DOOH environments and improve campaign effectiveness.In a landscape where video ad spend is projected to reach $191.3 billion this year, with CTV accounting for $34.4 billion1, Perion’s Anyplace TV introduces an effective approach to video campaign execution. The solution uses Perion’s DOOH impression multiplier method
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News
- Perion Network to Participate in the 27th Annual Needham Growth Conference on January 15th, 2025 [Yahoo! Finance]Yahoo! Finance
- Perion Network to Participate in the 27th Annual Needham Growth Conference on January 15th, 2025Business Wire
- Perion Announces Collaboration with Experian to Enhance Cross-Channel Targeting and Attribution [Yahoo! Finance]Yahoo! Finance
- Perion Announces Collaboration with Experian to Enhance Cross-Channel Targeting and AttributionBusiness Wire
- Perion Announces Strategic Partnership with a360media to Boost Retail Media Technology for Premium Publishers such as Us Weekly, InTouch, and Life & Style [Yahoo! Finance]Yahoo! Finance
PERI
Earnings
- 11/6/24 - Beat
PERI
Sec Filings
- 12/18/24 - Form 6-K
- 12/3/24 - Form 6-K
- 11/26/24 - Form 6-K
- PERI's page on the SEC website