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Stock impact report

Perion Announces Collaboration with Experian to Enhance Cross-Channel Targeting and Attribution [Yahoo! Finance]

Perion Network Ltd - Ordinary Shares (PERI) 
Last perion network ltd - ordinary shares earnings: 2/12 02:30 am Check Earnings Report
US:NASDAQ Investor Relations: perion.com/ir-info
Company Research Source: Yahoo! Finance
NEW YORK & TEL AVIV, Israel, December 18, 2024 BUSINESS WIRE )--Perion Network Ltd. (NASDAQ & TASE: PERI), a technology leader in connecting advertisers to consumers across all major digital channels, announced today the integration of Experian's identity graph into its proprietary solutions; a strategic enhancement to Perion's cross-channel and cross-device targeting and attribution capabilities. This collaboration complements Perion's existing advertising solutions, boosting its capabilities to deliver advanced digital advertising tools and a more integrated user experience across devices. This new capability expands the Perion suite, which includes the AI-powered Audience Segmentation platform, SORT®. Utilizing privacy-safe data signals, SORT® enhances performance and optimizes campaigns across Connected television (CTV) and the web, providing a more complete view of the customer journey. "We are thrilled to enhance our cross-device capabilities through this strategic collabor Show less Read more
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