Shoppers Are Bullying Food Brands Over Shrinkflation & It's Actually Working [Yahoo! Finance]
PepsiCo, Inc. (PEP)
Last pepsico, inc. earnings: 4/28 06:03 am
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Source: Yahoo! Finance
a product the same while shrinking its size dates back at least to the 1950s. However, now customers are no longer letting corporate America get away with it. Following months of public outrage across social media about portion sizes, Chipotle announced that it would re-emphasize the importance of "generous portions" to its workers. Despite claiming there was "never a directive to provide less" in the first place, their vow to do better feels like a silent admission of guilt. PepsiCo, meanwhile, is downright admitting to shrinkflation and making a real change as a result of public outcry. A representative for the brand told that the company is adding 20% more chips to "bonus bags" of Ruffles and Tostitos, and won't be changing the price. According to the outlet, the decision came in response to public shaming from consumers. Indeed, social media is brimming with complaints about shrinking portion sizes. "Pepsi replaced its 32oz Gatorade bottle with a 28oz for the same price, N
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