Labatt's Toronto head office is its innovation hub [Globe and Mail, The (Toronto, Canada)]
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Source: Globe and Mail, The
When Doug Port took on his latest position at Labatt Breweries of Canada in March 2023, one of the first tasks facing the new vice president, Beyond Beer, was bringing Cutwater canned cocktails on board. If the Canadian launch of America's bestselling ready-to-drink cocktails wasn't a large enough project in itself, there were other, closely related, innovations on the near horizon. In Ontario, Cutwater varieties and other Labatt brands would soon be available in a new venue – the province's convenience stores – and Labatt was also investing millions in packaging technology that would see the end of plastic beverage rings. Port, like Labatt as a whole, was ready for it all. “We always like to be out of our comfort zone here,” he says. “Innovation is at the heart of our culture at Labatt, and we wouldn't have it any other way.” Jaime Gancman, senior innovation manager since 2023, echoes Port. She joined Labatt as a logistics employee four years ago and soon learned about the inn
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