Coco Gauff Inks First Beverage Partnership with Naked Brand [Yahoo! Finance]
PepsiCo, Inc. (PEP)
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Source: Yahoo! Finance
CHICAGO June 25, 2024 /PRNewswire/ -- Elite athletes today are more than just competitors, they are leaders and changemakers in their own right, whose carefully curated brand collaborations have evolved into meaningful, long-lasting relationships. Traditionally premier partners have included the likes of automotive, beverage, timepiece and footwear brands. Today, tennis prodigy Coco Gauff has officially made her beverage pick with a first-of-its-kind, multi-year business venture with Naked Brand , best known for its real fruit juice smoothies and mission to fuel those who live life on their own terms. Since breaking onto the global professional tennis scene in 2019 at just 15 years old, Coco has become a phenomenon, captivating fans with her incredible talent and down to earth authenticity. So, it's no surprise fans keep a close eye on her behavior on and off the court, including her changeover snack, a homemade fruit salad, which sparked interest at the US Open in 2023. Now, Coco
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