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Stock impact report

Syntun|2024 "618" Promotion Report: The GMV during China "618" promotion reached 742.8 billion yuan, and the livestreaming platforms became a traffic booster [Yahoo! Finance]

PDD Holdings Inc. - American Depositary Shares (PDD) 
Company Research Source: Yahoo! Finance
This year's event has eschewed the traditional pre-sales format in favor of an elongated promotional period designed to improve the consumer experience. E-commerce titans—Alibaba, JD, Pinduoduo, Douyin, and Kuaishou—have harmonized their event schedules to facilitate a more convenient and efficient shopping journey for consumers. The platforms have recalibrated their operational focus, moving from a growth-driven to a user-centric approach. This strategic realignment is evident in the comprehensive support provided to SMEs and new merchants, which includes the deployment of AI and other state-of-the-art productivity tools to bolster their business capabilities. The livestreaming platforms have become a highlight of this year's promotion, but despite its rapid development, the scale and service are still no match for traditional e-commerce. For many years, Syntun is monitoring and releasing "618" sales data as a third-party platform, in order to bring a more impartial and objecti Show less Read more
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