Soul App Unveils 2024 Gen Z Double 11 Consumption Behavior Report: "Happy Consumption" Surges, with Over 40% Valuing "Emotional Value"
PDD Holdings Inc. - American Depositary Shares (PDD)
Company Research
Source: PR Newswire
SHANGHAI, Nov. 12, 2024 /PRNewswire/ -- The 2024 edition of Double 11 graced us earlier than anticipated. During this "Double 11," Just So Soul Research Institute, a think tank dedicated to the youth, embarked on a "Double 11 consumption" survey via the social networking platform Soul App. The initiative garnered 3,014 responses, with the Gen Z demographic comprising over 70% of participants. As the epicenter of social networking for Chinese youth, Soul App has become a hub for the articulation and deliberation of consumer choices, brand inclinations, and a myriad of life perspectives.The report reveals a noteworthy trend for 2024: the proportion of young individuals engaging in Double 11 has seen another uptick, with a staggering 90% partaking with fervor. "Happy consumption" has emerged as a dominant theme, capturing the hearts of over 40% who now prioritize paying for "emotional value," redefining the consumption ethos of the younger generation. In a shift of traditional narratives
Show less
Read more
Impact Snapshot
Event Time:
PDD
Last Price
Price Change
Price Change%
Volume Shares
Max Up
Max Down
%
Volume Ratio
Performance Comparison
Updated
|
Event Day
Stock performance from the time of news release until the following 4pm ET market close
|
Last price at news event
|
Since Event
Multi-day stock performance from the time of the news release
|
|---|---|---|
|
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
|
LAST
PRICE AT NEWS EVENT |
SINCE EVENT
Multi-day stock performance from the time of the news release
|
| Last Price | ||
| VWAP | ||
|
High:
|
Max Up |
High:
|
|
Low:
|
Max Down |
Low:
|
|
%
|
Post news range |
%
|
|
|
Price change |
|
|
|
Price Change Percentage |
|
|
|
S&P 500 (SPX) |
|
|
%
|
Volume ratio |
%
|
| Volume | ||
| Ticks | ||
|
|
Avg transaction size |
|
Don't Miss Out On The Next BIG Stock Move
Event day
Event Day Chart will not be displayed beyond 90-day period of the event
Performance since event
Time And Velocity Analysis
Be the first to know
Opt in for alerts from News Quantifed
Sign Up Today
Opt-in for
PDD alerts
Learn More With NQ
Reading the Impact Report
Help Me Understand This Data
Help Me Understand This Data
How NQ Works
What is news-based trading?
And why is it so successful?
And why is it so successful?
Movers & Shakers
The biggest gainers and losers and WHY it moved
PDD alerts
High impacting PDD Holdings Inc. - American Depositary Shares news events
Weekly update
A roundup of the hottest topics
PDD
News
- Temu owner PDD misses quarterly revenue and profit estimates as consumers struggle [Globe and Mail, The (Toronto, Canada)]Globe and Mail, The
- Temu-owner PDD misses market estimates for Q3 revenue on weak consumer spending [Yahoo! Finance]Yahoo! Finance
- PDD Holdings Announces Third Quarter 2024 Unaudited Financial ResultsGlobeNewswire
- Is PDD Holdings (PDD) A Cheap NASDAQ Stock To Invest In Now? [Yahoo! Finance]Yahoo! Finance
- Temu Faces Growing Scrutiny As Indonesia And Vietnam Express Concerns [Forbes]Forbes
PDD
Earnings
- 11/21/24 - Beat
PDD
Sec Filings
- 11/21/24 - Form 6-K
- 10/22/24 - Form SC
- 10/21/24 - Form SC
- PDD's page on the SEC website