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Stock impact report

Analysis-China's discount wars risk cementing frugal consumer mindset [Yahoo! Finance Canada]

PDD Holdings Inc. - American Depositary Shares (PDD) 
earnings for some firms but has also intensified a bruising price war, exacerbating deflationary fears in the world's second-largest economy. From coffee to cars to clothes, China's discount retailers have cut prices on just about everything as they chase a consumer whose confidence has been battered by a property crisis, high unemployment and a gloomy economic outlook. While the retail downshift has propelled revenues for firms like discount e-commerce platform Pinduoduo against larger rivals such as Alibaba, economists fear their success is entrenching a Japanese-style deflationary mindset in the consumer that will be difficult to shake. ADVERTISEMENT As retailers compete on price above all else, they force tough cost cuts onto their suppliers, squeezing profit margins. This in turn leads to lower wage growth or higher dependency on low-paid gig work, hurting household demand. "If this situation continues, China may end up with what we call a vicious cycle: lower value add Show less Read more
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