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0.000945423291792002 0.0012892135797163 0.000257842715943284 8.59475719810134E-05 -0.00214868929952729 0.000257842715943284 -0.000773528147829853 -0.000257842715943284
Stock impact report

Procore's CMO dishes on fast-tracking its title sponsorship deal of PGA Tour event in Napa [Yahoo! Finance]

Procore Technologies, Inc. (PCOR) 
Company Research Source: Yahoo! Finance
Procore first reached out to the Tour on July 11, were presented the opportunity six days later to replace Fortinet, which backed out of its six-year deal halfway through its contract, and announced the two-year deal on media day on July 31. "We went fast," said Procore's chief marketing officer, Sarah Hodges. "We knew strategically as part of our second half of the year plan, we wanted to do what I would kind of call Big Bang events, like things that really were meaningful again for our executive audience." Less than two months later, the first Procore Championship is being held at Silverado Resort's North Course. Interestingly, Procore's platform has been utilized in various Tour related projects, including the construction of PGA Tour Studios, a new multimedia content facility slated for completion in January at its Ponte Vedra Beach, Florida, headquarters. Here's more from Hodges on why partnering with the Tour made sense. GWK: How did this deal come about? Sarah Hodges Show less Read more
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