Why Betterment CEO Sarah Levy Isn’t Afraid Of Market Volatility [Forbes]
Paramount Global - Class A (PARAA)
Company Research
Source: Forbes
Then the market crashed. In a small meeting room in digital investment advising firm Betterment's office in Manhattan, chief executive Sarah Levy seems relaxed in a hoodie and sneakers. Just outside the room, a wall-mounted television plays a news broadcast covering the ongoing market volatility as a result of President Donald Trump's new tariff policies. Two months earlier, Betterment had just acquired the automated business of Ellevest, a robo-advisor focused on women's wealth. It was the fourth and the latest in a string of acquisitions the company had made since Levy assumed her role in 2020. Adding Ellevest to Betterment's coffers boosted its customer count by nearly 80,000 customers, adding more than $2 billion to its assets under management. Then the market lost more than $6 trillion in the first week of April. Despite the uncertainty playing out on the television outside the meeting room, Levy remains steadfast in her plans. “I would be more than happy to continue to con
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