TikTok And Nielsen Strike Measurement Deal [Yahoo! Finance]
Paramount Global - Class A (PARAA)
Company Research
Source: Yahoo! Finance
Under the agreement, Nielsen will provide insights aimed at highlighting the value of ad messages appearing on the booming social media platform. For the first time, Nielsen said in a press release, cross-media measurement data will allow advertisers and agencies to compare ad performance on TikTok across all screens, including digital, CTV, and linear. More from Deadline Paramount Co-CEO Troika, TV Businesses Eye Consolidation Once Skydance Merger Closes Strewth! Australia To Ban Under-16s From Using Social Media Paramount Committed To Channel 5 Amid Skydance Sale Process, Says UK Chief Sarah Rose The TikTok deal offers an interesting counterpoint to the ongoing disconnect with Paramount Global, a longtime media client which has been dark on Nielsen for the past two months due to a contract dispute. TikTok itself, of course, remains under a degree of scrutiny as Donald Trump prepares to start his second presidential term. When he was president before, Trump's administrat
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PARAA
Earnings
- 11/8/24 - Beat
PARAA
Sec Filings
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- 12/3/24 - Form 4
- PARAA's page on the SEC website