Nielsen, TikTok Strike Measurement Pact [Yahoo! Finance]
Paramount Global - Class A (PARAA)
Company Research
Source: Yahoo! Finance
The two companies have struck a partnership that will give advertisers and buying agencies the ability to compare ad performance on the quick-hit streaming-video site with that of other digital, connected-TV and linear outlets. The hope is that the new data will help advertisers place their commercials across various media with more precision. More from Variety Sabrina Carpenter, Olivia Rodrigo, Addison Rae and More Lead TikTok's Year-End Reports TikTok Star Noah Beck on His Acting Debut in 'Sidelined: The QB and Me' and Facing Online Haters: 'People Can Be Cruel and Nasty for No Reason' Radu Jude Discusses How Andy Warhol Film Began as a 'Joke,' Says Filmmakers Need to Be 'Serious About TikTok' “Amidst a fragmented ecosystem, advertisers are increasingly challenged to understand and substantiate the incremental value of each element of their media plan,” said Ameneh Atai, Nielsen's general manager of audience measurement, in a statement. Having TikTok under Nielsen's measu
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