Nielsen Pulls Paramount Data From Advertiser Analysis Tool as Contract Dispute Drags On [Yahoo! Finance]
Paramount Global - Class A (PARAA)
Company Research
Source: Yahoo! Finance
The move comes as the two parties have been locked in a contract renewal dispute that has stretched over two months. The media conglomerate's data was removed from Nielsen's Media Information Tape, a service provided to advertising agencies that acts as a one-stop shop to view ratings and check them against their ad buys to determine if they hit their targets. “All of our clients continue to have a full view of the marketplace, as Nielsen continues to measure Paramount networks and streaming services. However, we have removed Paramount data from transactional files,” a spokesperson for the ratings measurement firm told TheWrap in a statement. “We have made this data available in good faith over the past three months, even without Paramount as a client.” Nielsen said that removing the data is a “necessary step to safeguard the investments of our paying partners.” “We remain open to future collaboration with Paramount under fair terms. We're engaged with select clients who are i
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PARAA
Earnings
- 11/8/24 - Beat
PARAA
Sec Filings
- 12/12/24 - Form SC
- 12/11/24 - Form 8-K
- 12/3/24 - Form 4
- PARAA's page on the SEC website