March Madness 2025: Many Winners Before It Even Starts [Forbes]
Paramount Global - Class A (PARAA)
Company Research
Source: Forbes
Men's Basketball Tournament National Championship at NRG Stadium on April 03, 2023 in Houston, Texas. (Photo by Brett Wilhelm/NCAA Photos via Getty Images) NCAA Photos via Getty Images For a mainstream media business hungry for a few victories anywhere, there is a lot of winning already locked in by the gold mine that is the men's - and now women's – NCAA basketball tournaments. To quote Watergate hero Deep Throat, you've got to Local broadcast stations Local broadcasters have been at something of a for at least a generation or two. Body blows have rained down from the flood of competitors for audience attention from cable networks to the internet to social media to gaming to streaming platforms. But the NCAA tournament is still distinctive in its localized character, and from markets that don't usually experience such broadly popular home-grown content. The last four winners of the major U.S. sports leagues have all come from the country's biggest media markets. The Los Ang
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