Allen Media Strikes New Nielsen Alliance After Touting Rival VideoAmp in 10-Year Deal (EXCLUSIVE) [Yahoo! Finance]
Paramount Global - Class A (PARAA)
Company Research
Source: Yahoo! Finance
Allen, controlled by entrepreneur Byron Allen, raised eyebrows in 2023 when it struck a ten-year deal with Nielsen rival VideoAmp to serve as the primary audience-measurement service for its negotiations with advertisers for national cable inventory. At the time, the move was viewed as one of an increasing number of signs of dissatisfaction with Nielsen's ability to tabulate viewers across linear, streaming and out of home as they increasingly moved to interaction with digital screens More from Variety Now, Nielsen may have a greater role to play. The company said it had entered into a new “multi-year” pact with Allen Media that calls for measurement across national networks and syndicated programming through both cable and digital. The deal also calls for use of Nielsen's new “big data” products that examines interactions with smart TVs and broadband devices as well as its traditional viewer panels. “We're so pleased to be working with the Allen Media Group, and we're thrilled
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PARAA
Earnings
- 8/8/24 - Beat
PARAA
Sec Filings
- 10/3/24 - Form 4
- 10/3/24 - Form 4
- 10/3/24 - Form 4
- PARAA's page on the SEC website