Shopsense AI Shoppable Lens Debuts at the 2024 MTV Video Music Awards ("VMAs")
Paramount Global - Class B (PARA)
Company Research
Source: Business Wire
Shopsense AI Lens will give fans the ability to “snap and shop” the looks they love from their favorite artists on music’s biggest night REDWOOD CITY, Calif.--(BUSINESS WIRE)--Shopsense AI today announced the debut of the Shopsense AI Lens, an embedded, cutting-edge product recognition technology, during the MTV Video Music Awards (“VMAs”). The Shopsense AI Lens will revolutionize how VMA audiences and fans across Paramount's global network shop products at the moment of inspiration on streaming and broadcast content. For the first time ever, the entire VMA broadcast will be shoppable, from the red carpet to the stage, at shop.mtvVMAs.com.The Shopsense AI Lens lets viewers shop their favorite TV shows and live events directly from their second screen. It creates seamless shopping experiences curated specifically for individual shows for broadcasters across linear, streaming and their owned and operated content properties. Shopsense’s proprietary, newly launched AI-powered Lens acti
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