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Stock impact report

Lilly Pulitzer relaunches menswear after 15-year hiatus [Yahoo! Finance]

Oxford Industries, Inc. (OXM) 
Last oxford industries, inc. earnings: 3/26 04:05 pm Check Earnings Report
Company Research Source: Yahoo! Finance
Dive Brief: After a 15-year pause, Lilly Pulitzer has relaunched its men's apparel line, called Men's Stuff, according to a press release. Men's Stuff is a casual sportswear collection inspired by “the spirit of 1960s Palm Beach,” per the release. It features linen shirts, printed bottoms, polos, swim trunks, blazers, ties and pocket squares. The shirts and pants are available now in multiple colorways on the Lilly Pulitzer website, as well as its 67 company-owned stores and select specialty boutiques nationwide. Prices range from $148 to $178. Future drops will occur seasonally over the course of the year. Dive Insight: The reintroduction of a men's collection is part of the brand's recent strategy to play off the 65-year anniversary of the company and to seek new ways to grow its business. Men's Stuff was a part of the brand's original line in the 1960s and was brought back in 2007 amid customer demand. However, the line was paused in 2008 after the financial crisis pro Show less Read more
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