Why You Should Never Compromise On Brand [Forbes]
Oatly Group AB - American Depositary Shares (OTLY)
Company Research
Source: Forbes
However, this focus on short-term gains often comes at the expense of building a lasting brand. In this article, I'll explore why brand matters and why it's everyone's responsibility within an organization. I'll also discuss the challenges of maintaining brand integrity in a growth-focused environment and provide strategies for balancing both brand and performance marketing. Why Brand Matters When you think of a brand, you often have an instant reaction. Whether it's positive or indifferent, that feeling comes from your connection to the brand's story. Its values and narrative are built over time, making you feel something. Leading a growing company has shown me just how powerful this emotional connection is. While performance marketing aims to drive specific actions, brand marketing creates a lasting impression that resonates with consumers on a deeper level. As Steve Forbes , editor-in-chief of Forbes magazine, says, “Your brand is the single most important investment you ca
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