Oatly loses court battle with Dairy UK over use of ‘milk' in trademark [Yahoo! Finance]
Oatly Group AB - American Depositary Shares (OTLY)
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Source: Yahoo! Finance
The Court of Appeal in London has ruled Oatly cannot use 'Post Milk Generation' on the packaging of its products, as the term 'milk' is associated with dairy. The dispute centred on whether it was legally permissible for the plant-based milk producer to use the term in a trademark for products not derived dairy mammals. Dairy UK argued that Oatly's use of "milk" in its trademark violated an EU regulation from 2013, which restricted the use of the term in marketing and packaging of non-dairy products. The EU's Article 78(2) of Regulation No 1308/2013, granted protected status to certain agricultural products, including dairy. Dairy UK CEO Judith Bryans said: “This unanimous decision reinstates the Intellectual Property Office's original decision, which declared the trade mark invalid for oat-based products.” Bryan Carroll, the general manager for Oatly's UK and Ireland branch, noted the decision makes it “harder to label and find dairy alternatives,” benefiting “the interest
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