4 Virtues Of Successful Brand Stewardship [Forbes]
Oatly Group AB - American Depositary Shares (OTLY)
Company Research
Source: Forbes
The essence of brand stewardship is preserving what makes a brand special even while growing as part of a long-term vision. Scaling always presents a challenge to maintaining those values, and I have seen brands get it wrong by disrespecting their own traditions. Equally, what was once culturally relevant can become tired and dated, requiring reinvention (see Old Spice ). So, how do brands navigate this territory? Brands in growth mode through acquisition offer a salient lesson. They need to be sensitive to the history and heritage of the brands they are buying, the people and the culture. It's not a marriage of convenience but a thoughtful partnership. The same care applies to the heritage of any brand, regardless of how much the market is changing. Here are the main virtues of stewardship I have seen through the different seasons of growth: Playing To Win Vs. Playing Not To Lose Addressing a market gap is one thing, but playing to win often demands a complete reimagining of w
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