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Stock impact report

OptimizeRx (OPRX) Moves 5.4% Higher: Will This Strength Last? [Yahoo! Finance]

OptimizeRx Corporation (OPRX) 
NASDAQ:AMEX Investor Relations: optimizerx.com/investors
Company Research Source: Yahoo! Finance
The move was backed by solid volume with far more shares changing hands than in a normal session. This compares to the stock's 6.9% loss over the past four weeks. The increase in share price can be attributed to higher demand for the company's innovative DAAP (Dynamic Audience Activation Platform) solution. The platform offers predictive and secure marketing solutions, which connect patients, HCPs and life sciences across a strong network of clinical and personal platforms. OPRX is witnessing increasing success in the conversion of the DAAP pipeline into closed deals. The company has more than 300 brands that it supports and it is looking to convert all of them to DAAP. It closed eight DAAP deals (which are direct pharma engagements) in the second quarter, taking the count to 17 deals for the first half of 2024. OPRX added that it has many DAAP deals in the pipeline, of which nearly half are from the DTC side of the business. It remains focused on cross-selling opportunities to Show less Read more
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