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Stock impact report

ON24 Unveils 2025 Digital Engagement Benchmarks Report, Finding AI-Generated Content and Personalization are Key for Revenue Acceleration [Yahoo! Finance]

ON24, Inc. (ONTF) 
Company Research Source: Yahoo! Finance
SAN FRANCISCO, March 11, 2025 BUSINESS WIRE )--Today, ON24 (NYSE: ONTF), a leading intelligent engagement platform for B2B sales and marketing, released its 2025 Digital Engagement Benchmarks Report , analyzing millions of B2B professionals' interactions with digital experiences in 2024. The report highlights how webinars, virtual events and digital experiences in conjunction with AI-generated content and personalization from these experiences are significantly increasing customer engagement and accelerating pipeline growth. The report found that audience engagement with AI-generated content from webinars soared by more than 7X in 2024, a figure far higher than the 3X growth in AI content creation over the same period. This surge in engagement demonstrates that B2B audiences are not only accepting AI-generated content but actively seeking it out. Additionally, personalized experiences showed performance improvements, with marketers seeing 4X more demo requests compared to generic e Show less Read more
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