ON24 Unveils 2025 Digital Engagement Benchmarks Report, Finding AI-Generated Content and Personalization are Key for Revenue Acceleration
ON24, Inc. (ONTF)
Company Research
Source: Business Wire
Annual ON24 research reveals audience engagement increases by 7X when the power of webinars and virtual events is combined with AI-generated content SAN FRANCISCO--(BUSINESS WIRE)--Today, ON24 (NYSE: ONTF), a leading intelligent engagement platform for B2B sales and marketing, released its 2025 Digital Engagement Benchmarks Report, analyzing millions of B2B professionals’ interactions with digital experiences in 2024. The report highlights how webinars, virtual events and digital experiences in conjunction with AI-generated content and personalization from these experiences are significantly increasing customer engagement and accelerating pipeline growth.The report found that audience engagement with AI-generated content from webinars soared by more than 7X in 2024, a figure far higher than the 3X growth in AI content creation over the same period. This surge in engagement demonstrates that B2B audiences are not only accepting AI-generated content but actively seeking it out. Addit
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