ON24 Study Finds AI is Key to Scale Personalization in B2B Sales and Marketing
ON24, Inc. (ONTF)
Company Research
Source: Business Wire
84% of B2B marketers believe AI makes personalization possible, a critical factor for driving pipeline and revenue growth SAN FRANCISCO--(BUSINESS WIRE)--To help companies deliver experiences that exceed customer expectations and drive pipeline and revenue growth, ON24 (NYSE: ONTF), released findings from its latest research report, “Personalization in the AI Era.” The study reveals that AI is rapidly becoming essential for B2B marketing and sales teams to deliver personalized experiences at scale, with nearly 9 in 10 planning to use AI for personalization efforts.“Every company knows it's mission-critical to deliver personalized experiences to achieve ongoing pipeline growth, but the truth is that few have the technology, resources and expertise to do so – especially at scale,” said Callan Young, CMO, ON24. “Our research demonstrates that AI is key for personalization to become reality. That’s why we have made personalization a key pillar of our innovation roadmap, helping sales a
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