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Stock impact report

Sales And Marketing Software Stocks Q4 In Review: ON24 (NYSE:ONTF) Vs Peers [Yahoo! Finance]

ON24, Inc. (ONTF) 
Company Research Source: Yahoo! Finance
The Internet and the exploding amount of data have transformed how businesses interact with, market to, and transact with their customers. Personalization of offerings, e-commerce, targeted advertising and data-empowered sales teams are now table stakes for modern businesses, and sales and marketing software providers are becoming the tools of evolving customer interaction. The 23 sales and marketing software stocks we track reported a mixed Q4. As a group, revenues beat analysts' consensus estimates by 1.5% while next quarter's revenue guidance was in line. Amidst this news, share prices of the companies have had a rough stretch. On average, they are down 17.4% since the latest earnings results. Started in 1998 as a platform to broadcast press conferences, ON24's (NYSE:ONTF) software helps organizations organize online webinars and other virtual events and convert prospects into customers. ON24 reported revenues of $36.68 million, down 6.8% year on year. This print exceeded Show less Read more
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