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Stock impact report

Sales And Marketing Software Stocks Q2 In Review: ON24 (NYSE:ONTF) Vs Peers [Yahoo! Finance]

ON24, Inc. (ONTF) 
Company Research Source: Yahoo! Finance
The Internet and the exploding amount of data have transformed how businesses interact with, market to, and transact with their customers. Personalization of offerings, e-commerce, targeted advertising and data-empowered sales teams are now table stakes for modern businesses, and sales and marketing software providers are becoming the tools of evolving customer interaction. The 23 sales and marketing software stocks we track reported a mixed Q2. As a group, revenues beat analysts' consensus estimates by 1.2% while next quarter's revenue guidance was in line. Big picture, the Federal Reserve has a dual mandate of inflation and employment. The former had been running hot throughout 2021 and 2022 but cooled towards the central bank's 2% target as of late. This prompted the Fed to cut its policy rate by 50bps (half a percent) in September 2024. Given recent employment data that suggests the US economy could be wobbling, the markets will be assessing whether this rate and future cuts Show less Read more
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