AI Adoption by Sales and Marketing Helps Drive Revenue Success Finds New ON24 Report [Yahoo! Finance]
ON24, Inc. (ONTF)
Company Research
Source: Yahoo! Finance
SAN FRANCISCO, June 12, 2024 BUSINESS WIRE )--Today ON24 (NYSE: ONTF), a leading intelligent engagement platform for B2B sales and marketing, unveiled a new research report, "The State of AI in B2B Marketing in 2024," that found AI is rapidly being adopted by sales and marketing organizations, with 95% already using or planning to use AI by the end of the year. The most significant finding is the impact AI has on business performance – the research found that when teams are already leveraging AI, they are 7X more likely to meet or exceed their organizational goals, while those that have yet to adopt AI are 3X more likely to miss their targets. "AI is more than a trend, it's a business imperative, and our research shows that those that don't adapt will get left behind," said Sharat Sharan, co-founder, President and CEO, ON24. "That's why we've put AI at the center of our platform innovation, empowering our industry-leading customers to innovate with intelligent engagement and drive
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