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Stock impact report

TBWA Unveils Four Disruption® Roadmaps to Save Creativity from Death by Algorithm [Yahoo! Finance]

Omnicom Group Inc. (OMC) 
Last omnicom group inc. earnings: 4/28 06:25 am Check Earnings Report
US:NYSE Investor Relations: investor.omnicomgroup.com
Company Research Source: Yahoo! Finance
CANNES, France June 27, 2024 /PRNewswire/ -- As makers, creators and thinkers, we are facing a "blanding" of creativity like never before. As author, Kyle Chayka , claims in his new book "Filterworld," the algorithms that govern our lives today are "flattening culture." Last week at the Cannes Lions Festival of Creativity, TBWA embraced the brief to confront those creative conventions and crowdsource the Disruption ® roadmaps that can challenge the algorithm's chokehold and unleash human creativity. Trademarked in the 90's, Disruption® is TBWA's unique approach to creativity, innovation and problem-solving. It has three elements: first, identifying the conventions of the marketplace - what we're fighting against; second, defining a vision for the brand - what we're fighting for; and third, developing a disruptive platfor m that will transform the experience. This is called the Disruption® Roadmap. Putting theory into practice, led by TBWA's Global Chief Strategy Officer Jen Coste Show less Read more
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