Riot Games Awards TBWA\China Creative Partner For 2020 League Of Legends World Championship
Omnicom Group Inc. (OMC)
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Source: PR Newswire
SHANGHAI, April 15, 2020 /PRNewswire/ -- TBWA\China has been named creative partner for the 2020 League of Legends World Championship by Riot Games in China. It was announced today that the account was successfully awarded to the agency after a competitive pitch. The esport tournament will take place in the host city of Shanghai in the fall of this year.League of Legends is the most popular PC game worldwide. As its largest annual global esports event, in 2019, The World Championship brought in more than 100 million viewers, including a peak of 44 million concurrent viewers in the final competition.TBWA\China's scope includes strategic services, offline and online creative services as well as the content support."With the continued growing popularity of esports in the China market, we are excited to bring the 2020 League of Legends World Championship to China this year," said Leo Lin, Head of China Riot Games. "With TBWA as our China creative partner, we look forward to taking our spo
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