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Stock impact report

Merging Strengths Helps Founders Create Success [Forbes]

Omnicom Group Inc. (OMC) 
Last omnicom group inc. earnings: 4/28 06:25 am Check Earnings Report
US:NYSE Investor Relations: investor.omnicomgroup.com
Company Research Source: Forbes
Monique Elwell and Kyle Shannon, co-founders at StoryvineKyle Shannon is a storyteller with a track record of success online. He knows how to translate a brand's story into an interactive environment. In 1995, Shannon co-founded Agency.com and sold it to Omnicom. He left in 2002.When YouTube launched in 2005, "I realized that short-form video was going to be important," Shannon explained. The proportion of US consumers watching short-form videogrew to 74% percent in 2018, according to Deloitte's Digital media trends survey, It also found that people who frequently watch short clips are more receptive to advertising.Over three-quarters of small businesses say they can measure a marked result from the video content that they've created, according to Animoto.However, "a lot of the content on YouTube wasn't very good. The content was missing a basic story structure," Shannon noted. He wanted to develop a guided process that would enable people to structure the story and automate the captu Show less Read more
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