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Stock impact report

OMNICOM MEDIA GROUP TO CONSOLIDATE ALL INFLUENCER CAPABILITIES UNDER CREO

Omnicom Group Inc. (OMC) 
Last omnicom group inc. earnings: 4/28 06:25 am Check Earnings Report
US:NYSE Investor Relations: investor.omnicomgroup.com
Company Research Source: PR Newswire
Consolidation Brings Industry-leading Playbook, Technology and Partnerships from Flagship Influencer Agency Brand to Clients Across OMG's Global FootprintNEW YORK, April 22, 2025 /PRNewswire/ -- Omnicom Media Group (OMG), the media services division of Omnicom (NYSE: OMC) is consolidating all its influencer marketing capabilities globally under the Creo brand. With this move, OMG is putting the integrated "influencers as a media channel" playbook at the core of its global influencer offer to clients; and enabling clients across all of its markets to benefit from Creo's first- mover data partnerships across the influencer ecosystem.Responding to business outcomes and measurement challenges in a fragmented market segment, Creo's integrated approach leverages the data assets within Omni – the open operating system that supports all Omnicom agencies – to enable more relevant creator discovery, more precise planning and measurement, and a more direct connection between creator and consumer Show less Read more
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