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Stock impact report

Is UGC The Answer To Your Content Strategy? It Is For Nike & Dove [Forbes]

Omnicom Group Inc. (OMC) 
Last omnicom group inc. earnings: 4/28 06:25 am Check Earnings Report
US:NYSE Investor Relations: investor.omnicomgroup.com
Company Research Source: Forbes
Dove “Hard Knocks” During the 2024 Super Bowl, Dove and Nike took on a massive challenge: Break through sports' biggest night of the year to address the body confidence crisis that causes 45% of girls to drop out of sports by age 14. Their campaign, Hard Knocks , landed critical and social support by focusing on girls' real challenges in sports, but with a twist. Set to the iconic anthem “Hard Knock Life” from Annie; the ad showed that girls had no issues with the physical knocks of the game; it's the emotional blows—low self-esteem—that too often push them to quit. Real Was the Only Option Kylie Kelce supports Nike+Dove campaign to restore girl's confidence in sports. #KeepHerConfident Dove The stakes were high. Ogilvy UK, the creative agency, knew this had to be more than a glossy Super Bowl ad. It was a crucial message at a critical moment, but it needed to feel raw, unfiltered, and, above all, honest. But how could they tell a story about girls, sports, and self-estee Show less Read more
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