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Stock impact report

Olaplex Holdings, Inc. (OLPX): Short Sellers Are Buying This Beauty Stock [Yahoo! Finance]

Olaplex Holdings, Inc. (OLPX) 
Company Research Source: Yahoo! Finance
The US beauty market, which is seeing major shifts in distribution and customer interaction, continues to be a key area of interest for stakeholders. Beautymatter CEO Kelly Kovack underlined that consumer-driven channels have replaced traditional distribution strategies, compelling companies to engage with customers wherever and whenever they're most comfortable. According to a report , the US beauty market is expected to grow to $114 billion by 2027. On the other hand, the prestige channel saw its third straight year of double-digit growth in 2023, rising by 14% to $31.7 billion, outpacing the mainstream market across make-up, skincare, hair, and fragrance, according to the February 2024 CEW conducted annual "Global Trend Report" virtual event. Luxury brands represent the fastest-growing segment, with sales surpassing $16 billion, although being smaller at 11% of the market. Bigelow Trading's Daina Nadler emphasized the value of multichannel distribution plans that are customize Show less Read more
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