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Stock impact report

Repairing Olaplex: 3 Catalysts That Evidence A Turnaround [Seeking Alpha]

Olaplex Holdings, Inc. (OLPX) 
Company Research Source: Seeking Alpha
Follow Summary Shares of Olaplex Holdings are primed for a rebound after years of declines due to poor financial performance and a weak management outlook. The company's specialized product mix is full of high-grade haircare solutions that are well-positioned amidst competitors. After years of declining revenues in the company's Pro sales channel, several key initiatives have been established to reconnect with professional hairstylists to return this network to growth. Entering the curly/textured sector of the haircare industry presents Olaplex with an opportunity to capture a rapidly growing, specialized market within the premium haircare space. A newly formed management team of industry-leading executives is ready to return the brand to growth and relevance as strategic initiatives involving new product releases and sales-channel developments take shape. Editor's note: Seeking Alpha is proud to welcome Timothy O'Brien as a new contributing analyst. You can become one Show less Read more
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