Makers of Bullet-Resistant Kids’ Backpacks Face Criticism [Fortune]
The ODP Corporation (ODP)
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Source: Fortune
Pinterest Companies like Guard Dog Security, TuffyPacks, and Bullet Blocker are peddling bullet-resistant backpacks for children in time for the back-to-school shopping season. But critics argue they are using tragedy as a marketing opportunity and exploiting parents' worst fears. Safety is high on the minds of many parents, especially after two back-to-back mass shootings in El Paso "Times have changed," said Yasir Sheikh, founder and president of Skyline USA, which makes Guard Dog Security products like pepper spray and stun guns and started offering bullet-resistant backpacks called ProShield Scout for children last year. "Our product is in response to that. It's a sad reality." Sheikh said the bullet-resistant backpacks are very popular and sold out several times after the 2018 Parkland, Florida, school shooting that left 17 people dead. Steve Naremore founded Houston-based TuffyPacks in late 2015 after his daughter, a fourth-grade teacher, told him about the frequency of active s
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