Move Over, Wordle and Connections. This Taylor Swift Eras Tour Game Has Me Hooked [CNET News]
New York Times Company (The) (NYT)
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Source: CNET News
No one has done more in recent years to bring puzzle culture into the mainstream than The New York Times. No one, that is, except Taylor Swift. Famed Scrabble and numerology enthusiast Swift has turned her most ardent fans into detectives who scour her words, outfits, music videos and body language for clues about what she might do next. From the earliest days of her music career, when she hid secret messages inside liner notes, Swift has gamified fandom in a way that's hooked millions of players worldwide. These puzzles and games have largely been informal and based on her dropping hints for fans to pick up and run with. But last year, one fan decided to formalize the game playing, and ever since, the Swifties have been flocking to play. Around six months ago, I noticed a new trend in my social media feeds. Where once I'd see people posting their daily Wordle and Connections results, they were now posting scores from a game called Mastermind. Screenshots featured outfits that
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