When Words Matter: New Realtor.com® Report Finds Key Phrases in For-Sale Listings Can Lead to Big Savings
News Corporation - Class A (NWSA)
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Source: PR Newswire
Terms Like "Priced to Sell" Come With an Average Discount of Just Under $38,000 Nationally SANTA CLARA, Calif., Sept. 25, 2024 /PRNewswire/ -- Homebuyers who are looking for a way to save money while looking for a home, might want to pay attention to key phrases used in listings. According to a new report from Realtor.com® released today, nationally, listings with the phrase "Priced to Sell" or similar in the listing description come with an average discount of just under $38,000 off the median priced home."We have all seen listings with terms like under valued, priced to sell and bargain, and we wanted to find out if those terms actually came with a price reduction," said Ralph McLaughlin, senior economist, Realtor.com®. "We found there is a relationship between key value phrases and listing prices. For a keen eyed buyer who is willing to spend a little time looking at listings, targeting these key phrases might be a great place to start."Certain "value" based words used in listing d
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