EX.CO Expands Video Ad Server Capabilities to Upgrade Programmatic Auctions for CTV and DOOH [Yahoo! Finance]
News Corporation - Class B (NWS)
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Source: Yahoo! Finance
NEW YORK and LONDON Jan. 6, 2025 /PRNewswire/ -- EX.CO , the machine-learning video platform trusted by the world's leading media groups, today announced the expansion of its ad server to support new channels beyond online video. This multichannel programmatic solution now empowers connected TV (CTV) and digital-out-of-home (DOOH) media owners to drive higher revenue through smarter, automated ad auctions. EX.CO logo (PRNewsfoto/EX.CO) The expansion follows 12 months of extensive research and development, during which EX.CO refined its technology to address the unique challenges of CTV and DOOH environments and introduce a transformative programmatic approach that raises the bar for the industry. Fragmented technologies, broken programmatic pipes, and outdated auction dynamics that plague these channels have caused significant inefficiencies and missed revenue opportunities for media owners. EX.CO's Ad Server tackles these pain points, offering a more intelligent, unified solutio
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