DeFi's UX Is Becoming A Deterrent To Adoption – Is AI The Antidote? [Forbes]
Nuvei Corporation (NVEI)
Company Research
Source: Forbes
One of the great promises early on in the development of decentralized finance was that it would be a great financial leveler. Open financial protocols, accessible to everyone, would usher in a new era of peer-to-peer finance, lowering the barriers to credit for the traditionally less wealthy groups who often find themselves closed off from avenues of investment open to the already-rich. Except four years after the “ ” that sparked this rhetoric, DeFi remains inaccessible to most people, hemmed in by its own subpar user experience. Instead of the original promise, newcomers immediately encounter a steep learning curve, high gas fees, user interfaces designed to deter engagement, risky protocols, and shaky interoperability. User interest in DeFi with crypto prices, indicating that people are interested – when the opportunity exists. However, the incentive needs to be sufficiently large to make the pain of the user experience worth it. Solving the problem on the application level
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