Why Did NetEase’s CEO Almost Cancel ‘Marvel Rivals’ Entirely? [Forbes]
NetEase, Inc. - American Depositary Shares, each representing 5 ordinary shares (NTES)
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of Marvel Rivals, but its reportedly about to slash through a number of studios leading to layoffs. But in terms of its big hit, Marvel Rivals, that reportedly almost didn't happen at all. The founder and CEO of NetEase, William Ding, almost cancelled Marvel Rivals entirely, according to a new report from Bloomberg . NetEase has been trying to shrink and cut “bloat” in order to compete with rivals like MiHoYo and Tencent, and that almost cost them Marvel Rivals. Why? That would be Disney, and its demand for huge licensing costs to make games using its IP. As a result of this, Ding tried to have his team make original character designs rather than using Marvel characters, which would have made it even more similar to the game it was trying to clone, Overwatch. The attempt to cancel the game cost millions in and of itself, but eventually, Marvel Rivals persevered, and the rest is history. Well, not history, given how new the game still is, but it has had a tremendous launch in an er
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- 11/20/25 - Form 6-K
- 11/13/25 - Form 13F-HR
- 11/6/25 - Form 6-K
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