Nintendo's Mario takes driving seat in race for mobile hit [Reuters (UK)]
NINTENDO CO LTD UNSP/ADR (NTDOY)
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Source: Reuters
Nintendo's Mario takes driving seat in race for mobile hit - Reuters 4 Min Read TOKYO (Reuters) - Nintendo Co Ltd ( 7974.T ) is set to bring one of its most successful franchises to mobile for the first time on Wednesday with the global launch of Mario Kart Tour, in a test of the gaming firm’s strategy to drive growth beyond consoles. Mario Kart Tour will feature gameplay familiar to longtime Nintendo fans but with controls optimized for mobile devices. Players steer characters such as Mario, Wario and Toad as they race karts through Tokyo and other cities while laying traps for opponents. Bringing the Mario Kart franchise to smartphones offers the Japanese firm a chance to reverse a run of lackluster releases including this year’s Dr. Mario World, a reboot of a minor title which gamers criticized as unpolished. Since its 1992 launch, the Mario Kart series has sold tens of millions of units. But Mario Kart Tour faces potential roadblocks of its own. It will initially lack a multipla
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