Waitrose axes online flower shop [Yahoo! Finance]
NESTLE S.A S/ADR (NSRGY)
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Source: Yahoo! Finance
The supermarket said it has closed Waitrose Florist, its flower-delivery service , to free up funds for other parts of the business. Waitrose Florist, which launched in 2009, was the supermarket's dedicated platform for flowers, plants and vases. In an email to customers on Friday morning, the supermarket announced that the service had closed, saying: “We are sorry for any inconvenience caused, and thank you for shopping with Florist.” Customers can still buy flowers, albeit a more limited offering, in Waitrose stores and through the main Waitrose online delivery service. It has insisted the decision is not a reflection on the popularity of the florist service. However, the move comes amid a consumer shift away from sending flowers to mark birthdays, anniversaries and other events, as alternative gift options surge in popularity. It is understood that the supermarket has diverted some of the funds from Waitrose Florist into Waitrose Cellar, a similar platform for beers, w
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