Nestle's KitKat signs Formula 1 deal as CEO Freixe seeks broader appeal [CNBC]
NESTLE S.A S/ADR (NSRGY)
NASDAQ:AMEX Investor Relations:
nestle.com/investors
Company Research
Source: CNBC
A senior executive told Reuters exclusively that the Formula 1 deal had been struck to cover the period between late 2025 and 2028, and the aim was to improve KitKat's global reach and appeal to shoppers under 30 years old. Through the deal that will start in Mexico and Brazil, Formula 1 racetracks and pit lanes will have KitKat advertising and events, chocolate wrappers will have Formula 1 branding, and Nestle will give away hundreds of race tickets. The deal marks a major shift for Nestle. In its nearly 160-year history, the world's biggest food company has never signed a global marketing deal, and has instead relied on country-by-country agreements. ?(The deal is) a key part of our strategy to move from what's a very local model today, very fragmented,” said Chris O'Donnell, KitKat's global category leader, declining to disclose the monetary value of the deal. KitKat's global marketing budget has risen nearly 20% so far this year, and the brand is valued at over 2 billion
Show less
Read more
Impact Snapshot
Event Time:
NSRGY
Last Price
Price Change
Price Change%
Volume Shares
Max Up
Max Down
%
Volume Ratio
Performance Comparison
Updated
|
Event Day
Stock performance from the time of news release until the following 4pm ET market close
|
Last price at news event
|
Since Event
Multi-day stock performance from the time of the news release
|
|---|---|---|
|
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
|
LAST
PRICE AT NEWS EVENT |
SINCE EVENT
Multi-day stock performance from the time of the news release
|
| Last Price | ||
| VWAP | ||
|
High:
|
Max Up |
High:
|
|
Low:
|
Max Down |
Low:
|
|
%
|
Post news range |
%
|
|
|
Price change |
|
|
|
Price Change Percentage |
|
|
|
S&P 500 (SPX) |
|
|
%
|
Volume ratio |
%
|
| Volume | ||
| Ticks | ||
|
|
Avg transaction size |
|
Don't Miss Out On The Next BIG Stock Move
Event day
Event Day Chart will not be displayed beyond 90-day period of the event
Performance since event
Time And Velocity Analysis
Be the first to know
Opt in for alerts from News Quantifed
Sign Up Today
Opt-in for
NSRGY alerts
Learn More With NQ
Reading the Impact Report
Help Me Understand This Data
Help Me Understand This Data
How NQ Works
What is news-based trading?
And why is it so successful?
And why is it so successful?
Movers & Shakers
The biggest gainers and losers and WHY it moved
NSRGY alerts
High impacting NESTLE S.A S/ADR news events
Weekly update
A roundup of the hottest topics
NSRGY
News
- Nestle's KitKat signs Formula 1 deal as CEO Freixe seeks broader appeal [Yahoo! Finance Canada]Yahoo! Finance Canada
- Nestle's KitKat signs Formula 1 deal as CEO Freixe seeks broader appeal [Yahoo! Finance]Yahoo! Finance
- Fonterra to Assess IPO as One Option for Consumer Unit Sale [Yahoo! Finance Canada]Yahoo! Finance Canada
- Fonterra to Assess IPO as One Option for Consumer Unit Sale [Yahoo! Finance]Yahoo! Finance
- Orior CEO Daniel Lutz to end decade-long stint [Yahoo! Finance]Yahoo! Finance