Is Nestle's new sugar-reduction technology a game-changer? [Yahoo! Finance]
NESTLE S.A S/ADR (NSRGY)
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Source: Yahoo! Finance
The drive to cut sugar consumption, it is said, could take as a useful model the successful campaign to reduce salt consumption in the UK. The launch last month in the country - and in Ireland - by Nestle of Milkybar Wowsomes, advertised as containing 30% less sugar, shows how an idea used to reduce salt levels in foods can be applied to sugar. Nestle is using a new type of sugar it has developed called "structured sugar", which it describes as "an amorphous and porous sugar made with all-natural ingredients". Amorphous sugar dissolves faster in the mouth, Nestle explains, effectively providing more sweetness from a given amount of sugar. Innovative... The idea of changing taste profile by adapting the particle shape or structure, a process already being used in salt reduction, has been discussed for some time as a possible means of reducing sugar content in foods, but Nestle is the first major company to apply this thinking in a product launch. "Nestle has stepped outside of
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