How Can Brands Find Stability Amidst The Economic Blackout And DEI Pushback [Forbes]
NESTLE S.A S/ADR (NSRGY)
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Source: Forbes
Ever since President Donald Trump announced plans within a mere couple of days of taking office, corporate America has been plunged into a state of chaos and uncertainty. Though the President's executive order was primarily directed at federal agencies and contractors, several major corporations such as were quick to distance themselves from DEI, at least in its current form, citing a change in the political landscape. Others, like , were keen to assert their view that nothing had changed and that they would be doubling down on pre-established DEI programs. The subsequent phase has seen a level of grassroots organization led by consumer activist group the which called for a spending freeze on major retailers on February 28. Though the organization's grievances stretch beyond a pure protest against the burgeoning DEI backlash and include serious concerns about the nation's engulfment by rampant consumerism underpinned by what it views as cynical and aggressive corporate marketing
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