Purpose At Work: How Vita Coco Is Starting A COVID-19 Impact Movement [Forbes]
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Source: Forbes
While the coronavirus has devastated many industries, it has created even more demand for others. One of the positive things we are seeing is that thesebusiness leaders are stepping up and giving back. While this provides much needed help to society, it also results in consumer goodwill for corporate givers.Purpose At Work: How Vita Coco Is Starting A COVID-19 Impact MovementPhoto Credit Vita CocoA brand demonstrating such leadership is Vita Coco. The privately-owned coconut water company has been experiencing increased sales as consumers stock up on beverages while they stay in quarantine. Co-founder Michael Kirban is using extra profits to give back to people in need. Vita Coco has committed $1 million to Feeding America and No Kid Hungry. Kirban didn’t stop there. He took to Twitter to encourage other companies that are also benefiting from the crisis to donate their extra profits.I had the opportunity to talk with Kirban about how Vita Coco is leading apurpose-driven movementto su
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