Honda sets its sights on 50% share of world's motorcycle market [Fortune]
NISSAN MOTOR LTD S/ADR (NSANY)
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Source: Fortune
Honda's global motorcycle sales are forecast to reach 20.2 million for the fiscal year ending this March, the Japanese company said during a briefing Tuesday, which would give it a share of about 40%. Honda hopes to eventually claim 50% of the market, including electric bikes. Growth will particularly come from a region Honda calls the Global South — primarily India, Indonesia and the Philippines, as well as Brazil and other countries in South and Central America. It didn't give a time frame for that aspiration. Honda's two-wheeler business made around $3.6 billion in operating profit in the 12 months that ended March 31, 2024, up almost 14% from five years earlier. Rising living costs, however, risk putting even motorbikes out of reach for some of the world
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