Brierley Unveils New Branding
NOMURA RSRCH UNSP/ADR (NRILY)
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Source: Business Wire
FRISCO, Texas--(BUSINESS WIRE)--Brierley & Partners, Inc., a globally recognized leader in loyalty technology, strategy and execution, has introduced new branding to usher in a new chapter in the company’s history. The branding coincides with the latest evolution of the company’s global LoyaltyOnDemand® platform — a flexible, scalable and modular solution that now boasts unrivaled capabilities. The brand transformation is the work of Brierley Creative.The new logo features a modernized icon, composed of two curves forming a B, which represent the pairing of the company’s industry-leading loyalty platform and expert services. The branding makes a bold statement about Brierley’s unparalleled expertise across the loyalty spectrum. The color pal
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