Brierley Unveils New Branding
NOMURA RSRCH UNSP/ADR (NRILY)
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Source: Business Wire
FRISCO, Texas--(BUSINESS WIRE)--Brierley & Partners, Inc., a globally recognized leader in loyalty technology, strategy and execution, has introduced new branding to usher in a new chapter in the company’s history. The branding coincides with the latest evolution of the company’s global LoyaltyOnDemand® platform — a flexible, scalable and modular solution that now boasts unrivaled capabilities. The brand transformation is the work of Brierley Creative.The new logo features a modernized icon, composed of two curves forming a B, which represent the pairing of the company’s industry-leading loyalty platform and expert services. The branding makes a bold statement about Brierley’s unparalleled expertise across the loyalty spectrum. The color palette is also bolder and brighter, more vibrant and energetic, and designed to stand out from the competition.A new tagline speaks to Brierley’s work both with clients and as a leader in the loyalty field. “Transforming Loyalty” underscores a co
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