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Stock impact report

Buy two, get one half off? How 'spaving' discounts can derail your finances [USA TODAY]

NerdWallet, Inc. (NRDS) 
Company Research Source: USA TODAY
is a mashup of “spending” and “saving”: Spending more to trigger savings. But don't fool yourself, experts say: Spaving is mostly spending. “It's always more spending. It's not always more saving,” said , an associate professor of marketing at the Tepper School of Business at Carnegie Mellon University in Pittsburgh. Spaving has been lately. It sounds like something new: The term has seldom appeared in this publication. It isn't in the online Merriam-Webster . Type it into your word processor and watch your spellchecker erupt in protest. 'Spaving': A concept as old as the shopping mall The concept behind spaving, however, goes wa-a-ay back. “Spaving, besides being a terrible word, is not a new idea,” Galak said. “These promotions have been around forever.” Here's the basic concept: A merchant entices a customer to spend a little more, or a lot more, by offering a discount as a reward. Buy a third item, or a fourth, or a fifth, and get the last one free. Add another ten Show less Read more
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