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Stock impact report

Stock-Split Watch: Is ServiceNow Next? [Yahoo! Finance]

ServiceNow, Inc. (NOW) 
Last servicenow, inc. earnings: 4/29 04:10 pm Check Earnings Report
Company Research Source: Yahoo! Finance
Enterprise software company ServiceNow (NYSE: NOW) fits that description. The stock has appreciated over 3,400% since the company went public in 2012, miles beyond what the S&P 500 has done over the same time. Now trading at more than $880 per share, this market beater could be ripe for its first-ever stock split. Investors generally cheer stock splits, and they can attract new buyers to the stock. Here is why ServiceNow could soon split its stock and whether investors should buy before it might happen. The scoop on stock splits At the surface level, stock splits lower a company's share price by proportionately increasing the number of shares. Suppose you have 10 shares of a company trading at $100 per share. You would have $1,000. If the company executes a 2-to-1 stock split, you now have a total of 20 shares trading at $50 each. Notice how your stake is still worth $1,000, but now there are more shares at a lower price. Stock splits help investors and company employees. Ma Show less Read more
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